{"product_id":"beni-ourain-rug-from-the-atlas-mountains","title":"Beni Ourain Rug from the Atlas Mountains 250\/150","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eBeni Ourain Rug from the Atlas Mountains\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis rug was handwoven in the Middle Atlas Mountains of Morocco by Berber women using centuries-old techniques passed down through generations. Made entirely from natural sheep’s wool, it reflects the minimalist elegance and deep cultural heritage of the Beni Ourain tribes.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTraditionally, these rugs were woven for warmth during the cold mountain winters. The thick, plush wool was carefully washed, hand-spun, and knotted on wooden looms inside family homes. The result is a soft yet durable textile designed to last for decades.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ivory background symbolizes purity and simplicity, while the black diamond lattice is an ancient Berber motif representing protection, balance, and the interconnected paths of life. Each line is woven freehand, without patterns or measurements, guided only by memory and tradition. This intuitive process ensures that no two rugs are ever exactly alike.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSubtle variations in line thickness, symmetry, and texture are intentional and celebrated — they are the signature of true craftsmanship and a reminder that this rug was created by human hands, not machines.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eToday, this rug seamlessly bridges past and present. Its clean, graphic design complements modern interiors while carrying the soul of Moroccan heritage. More than a decorative piece, it is a living artifact — a story of place, tradition, and time, woven into wool.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Yemma Home","offers":[{"title":"Default Title","offer_id":52540988096854,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/9903\/3942\/files\/CA4EB0EF-BEA2-4854-91D9-FF19B7F4C40D.png?v=1770507117","url":"https:\/\/yemma-home.com\/it\/products\/beni-ourain-rug-from-the-atlas-mountains","provider":"Yemma Home","version":"1.0","type":"link"}